Privacy Policy

This Privacy Policy explains how Eye4Trends (referred to as “we,” “us,” or the “Site”) collects, uses, and discloses your personal information when you visit or make a purchase from the Site. We are committed to protecting your privacy and ensuring that your personal information is handled responsibly and transparently.

CONTACT US

If you have questions about this policy, need more information on our privacy practices, or wish to make a complaint, please reach out to us by email at info@eye4trends.com.

COLLECTING PERSONAL INFORMATION

When you visit Eye4Trends, we collect certain information about your device, interaction with the Site, and details necessary to process your purchases. If you contact us for support, we may collect additional information to provide assistance. In this Privacy Policy, any identifiable data about an individual is referred to as “Personal Information.” Below is a summary of what we collect and why:

  1. Device Information
    • Purpose of Collection: To ensure the Site loads accurately for you and to analyze how users interact with the Site, helping us optimize your experience.
    • Source of Collection: Collected automatically when you access our Site, through technologies like cookies, log files, web beacons, and pixels.
    • Personal Information Collected: Browser type, IP address, time zone, cookie information, pages or products viewed, search terms, and overall Site interactions.
  2. Order Information
    • Purpose of Collection: To provide you with our products or services, process payment information, arrange shipping, issue invoices and order confirmations, communicate with you, screen for potential fraud, and send relevant product or service updates based on your preferences.
    • Source of Collection: Collected directly from you during the checkout and purchase process.
    • Personal Information Collected: Name, billing address, shipping address, payment information (such as credit card details), email address, and phone number.
  3. Customer Support Information
    • Purpose of Collection: To assist you with any inquiries, issues, or additional support requests.
    • Source of Collection: Collected directly from you when you reach out for support.
    • Personal Information Collected: Details related to your inquiry and any other information needed to provide customer support.

SHARING PERSONAL INFORMATION

To provide our services and fulfill orders, we share your Personal Information with trusted service providers. We also share your data when legally required to do so, or to protect our rights. For example:

  • We may disclose your information to comply with applicable laws, respond to subpoenas or lawful requests, or address other legal matters.
  • Our advertising and analytics partners may receive some of your data to help us understand customer interactions and improve our services.

BEHAVIORAL ADVERTISING

We may use your Personal Information to provide you with tailored advertising or marketing that we think may interest you. For instance:

  • We use Google Analytics to understand how customers navigate the Site. You can learn more about how Google handles Personal Information here or opt out here.
  • We may share information about your browsing behavior, purchases, and interactions with our advertising partners. This data may be collected directly or via cookies and other similar technologies.

COOKIES

Cookies are small files stored on your device when you visit our Site. They make your browsing experience smoother by allowing the website to remember your preferences, such as login details or region selection. Cookies also provide data on Site usage, helping us improve functionality. Here’s how we use them:

  1. Functional Cookies: Remember your settings and help the Site work as expected.
  2. Performance Cookies: Track Site usage for analytical purposes.
  3. Advertising Cookies: Display relevant ads to you.
  4. Social Media/Content Cookies: Allow sharing of content on social media and interaction with external media sources.

If you wish, you can control cookie settings in your browser. Keep in mind that disabling certain cookies may impact your experience on the Site.

MAKING A COMPLAINT

If you have any concerns about our data practices, please contact us via email or mail as listed above. Should you feel unsatisfied with our response, you have the right to lodge a complaint with your local data protection authority.

Last Updated:
[29/10/2024]

Shopping Cart
Scroll to Top